Natalia Talkowska, Founder of Natalka Design - creative agency based in London is the Doodleledo founder.
WHY I LAUNCHED IT:
- People around me were saying 'I can't draw!' too often. Of course you'll say it as you don't do it enough :) It's just a muscle like any other. We all drew as kids and suddenly as adults we stop, as if we don't have a natural inkling for drawing or don't have kids - we just won't do it.
- I was bored with pretentious, all the same networking events where people don't connect, they just hover through the venue with their 'what do you do?' question and based on that they either pay attention to you or not. I wanted an event where people can connect organically, bond, laugh, enjoy, something that feels like a friends dinner.
- The creative 'right side' part of our brain doesn't just work without practice or prompts. You've got to actively stimulate it and see what new links and ideas come to surface. Doodleledo is a great platform for exercising creativity, thinking more in pictures which leads to innovative new ideas and gradual behaviour change (from super shy:'not sure what I'm doing here' to open body language, more confidence, smiling face and readiness for any new challenge.)
Doodleledo is one of Natalka Design creative ventures.